Privacy Policy
Data Retention Policy
1. Introduction
This Data Retention Policy outlines the practices followed by APVN, under the brand name TheEvaFashion.shop, with respect to the retention, usage, and protection of personal data. As part of our commitment to transparency and compliance with applicable laws, this policy details the duration for which we store personal data, the reasons for retention, and the process for deletion.
This policy is in compliance with Indian data protection laws, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Personal Data Protection Bill, 2019 (under consideration), and other relevant global data protection regulations like the General Data Protection Regulation (GDPR) for our international customers.
2. Purpose of Data Retention
The data we collect from users is used for the following purposes:
● Processing orders and deliveries.
● Providing customer support.
● Personalizing shopping experiences.
● Marketing and promotional activities (if consent is provided).
● Managing accounts and user preferences.
● Compliance with legal and regulatory requirements.
● Protecting against fraud and unauthorized activities.
3. Types of Data Collected
The following types of personal data may be collected, processed, and stored:
● Personal Identification Information: Name, address, email, phone number.
● Transactional Information: Order history, payment information (encrypted).
● Behavioral Data: Browsing history, preferences, and interactions on our site.
● Sensitive Personal Data: Payment details, card information (handled securely).
● Cookies and Usage Data: For improving the website experience and tracking user activities.
4. Data Retention Period
We retain your data for as long as necessary to fulfill the purposes outlined in this policy, subject to legal and regulatory obligations. The specific retention periods are as follows:
● Account Information:
Retained for as long as the account is active or as needed for legal, tax, and accounting purposes. Users can deactivate their accounts anytime, but we may retain some information for auditing, fraud prevention, and legal obligations.
● Transaction Data:
Transactional data related to orders (such as invoices, payment details) will be retained for 7 years in compliance with tax laws and financial audit requirements.
● User Communication Data:
: Email communications, customer support queries, and feedback will be retained for a period of 2 years from the date of last interaction, unless otherwise requested by the user.
● Behavioral Data:
Data related to browsing history and user preferences may be retained for up to 24 months for analytics and website improvement, but can be deleted upon user request
● Sensitive Data:
Payment information is encrypted and retained only for the duration required to complete a transaction. We will not store sensitive card details after the transaction is complete.
5. Data Deletion and Anonymization
Once the retention period for any given category of data expires, it will be deleted or anonymized. Deletion will occur via secure methods to ensure that data is permanently and completely erased, making it irrecoverable.
● Account Deletion:
Users have the right to request the deletion of their account at any time. Upon request, all personally identifiable information stored in our systems, including account data, will be deleted within 30 days, except where it is required to comply with legal obligations or resolve disputes.
● Cookie Data:
Cookie data will be retained as per the cookie policy (typically up to 12 months), unless the user chooses to clear or disable cookies from their browser.
● Inactive Accounts:
Accounts that remain inactive for 2 years will be flagged for deletion. If users do not log in during this period, their data will be deleted, subject to legal requirements.
6. Data Subject Rights
In line with both Indian and international laws such as the GDPR, users have the following rights regarding their personal data:
● Right to Access:
Users can request a copy of the personal data we hold about them.
● Right to Rectification:
Users can request corrections to inaccurate or incomplete data.
● Right to Erasure:
Users can request the deletion of their data under certain circumstances (e.g., if the data is no longer necessary for the purposes it was collected).
● Right to Restrict Processing:
Users can request that processing of their data be restricted while disputes are resolved.
● Right to Data Portability:
Users can request their personal data in a structured, commonly used, and machine-readable format for transfer to another service provider.
● Right to Object:
Users can object to the processing of their data, including for direct marketing purposes.
● Right to Withdraw Consent:
Where applicable, users can withdraw their consent for data processing at any time.
Requests related to data retention, deletion, or other rights can be made by contacting our customer support team at
7. Compliance with Indian and International Laws
This policy is designed to comply with relevant privacy laws, including:
● The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India)
● The Personal Data Protection Bill, 2019 (India, under consideration) We will regularly review and update this policy to ensure compliance with any changes in laws or best practices.
8. Security of Data
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include the use of encryption, firewalls, and secure servers to ensure data is safely stored and transmitted.
9. Sharing and Transfer of Data
Personal data may be shared with third parties only in the following circumstances:
● To process payments via trusted payment gateways.
● To deliver products through third-party delivery partners.
● To provide customer support through third-party service providers.
● To comply with legal obligations or respond to lawful requests by public authorities, including meeting national security or law enforcement requirements.
Where we transfer personal data internationally, we ensure that data is adequately protected according to the laws governing the transfer of personal data, such as the EU Standard Contractual Clauses under GDPR.
10. Updates to the Data Retention Policy
This Data Retention Policy may be updated periodically to reflect changes in our data practices, legal obligations, or technological advancements. We will notify users of significant changes via email or by posting a prominent notice on our website.
11. Contact Information
For any questions or concerns regarding this Data Retention Policy, or to exercise your rights, please contact us at: APVN – TheEvaFashion.shop
Email:info@theevafashion.shop
Phone:8691925640
Address: 13, ARVINDO CHS LTD, SECTOR 9, CHARKOP, NR GANESH MANDIR, KANDIVALI (W), MUMBAI,400067
By using our services, you consent to this Data Retention Policy and acknowledge that you have read and understood its terms.
Shipping Time
1. Processing & Shipping Time
Domestic Shipping (Within India)
Processing Time: Orders are processed within 1-2 business days from the date of order placement.
Shipping Time: Once processed, orders are delivered within 4-5 business days based on the delivery location.
Total Estimated Delivery Time: 5-7 business days from order placement.
2. Shipping Charges
Free Shipping is available on selected items and as per applicable offers for all prepaid and Cash on Delivery (COD) orders.
Shipping charges are included at the time of placing the order.
3. Order Tracking
Once your order is dispatched, you will receive a tracking number via email/SMS to track your shipment.
4. Delays & Unforeseen Circumstances
Delivery timelines may be impacted due to natural calamities, political disruptions, strikes, or logistical delays. We will notify customers in such cases.
5. Contact & Support
For any inquiries regarding shipping and delivery, please reach out to our customer support team via:
Email:contact@theevafashion.shop
Phone: +91 86919 25640
By placing an order with TheEvaFashion.shop, you agree to our shipping policies.
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